Marketing Content Examples For B2B Businesses
The most effective marketing content connects with the consumer on an emotional level. It gives new ideas and insights to help solve issues.
The best marketing content is engaging whether it's a captivating video or a detailed white paper. It is valuable to its audience and achieves its branding objectives. Learn from these eight branded examples of content that are done right:.
Blog Posts
Blog posts are a well-known kind of marketing content that companies use to share insights or thoughts on their websites. They can be about any topic or query and are usually educational in the sense that they are educational in. They can contain audio, video, polls or images to increase the quality of the content. This can improve the on-page SEO (search engine optimization).
To write high-quality blog posts, you must first conduct market research to confirm and uncover some key information about your readers. Once you know your target audience and their preferences you can begin creating ideas and writing.
Blog posts can be classified into various categories, such as how-tos, infographics and listicles. Creating these kinds of blog posts ensures that your website is full of variety and delivers the value your visitors expect to find when they visit.
For instance, a "how-to" article can teach your audience an entirely new skill and help them resolve any issue they're facing, which makes it an excellent piece of marketing content to keep your audience interested. A curate collection is a specific type of listicle blog post that includes a number of real-world examples in order to demonstrate an idea. This kind of blog post can be used to promote an organization and build credibility.
Case Studies
Case studies may not be as exciting as a viral article, however they're one of the most effective marketing tools you can come up with. They are a great way to showcase your expertise and establishing trust with potential customers. A case study that is well-written can help your audience solve a particular problem by demonstrating how the product or service helped a previous customer resolve the same issue.
Utilize infographics and videos to make your case study more interesting. Be cautious not to make them into ads, as it will undermine the credibility of your brand. Instead, concentrate on creating a resource that will motivate and empower your readers.
You can also make use of case studies to show testimonials from clients and user-generated content. This increases trust and makes your site more credible. UGC is most efficient when it is backed by data.
White Papers
White papers unlike feature articles and blogs, typically longer and offer more information and research. B2B brands use them to demonstrate the power of their thinking or offer a unique perspective to help readers make purchasing decisions, gain knowledge about a particular industry, or resolve issues for their business.
Because of their extensive amount of content that is in-depth They are a fantastic tool for building trust with readers who are not experts and positioning businesses as an authoritative source of information. They also assist in moving potential customers through the sales funnel.
White papers come in many forms however they are most effective when they are tailored to specific groups. This means that everything from the tone of voice to distribution strategy should be tailored to your ideal reader.
White papers are frequently used to share research findings. However, it is easy to let them drift out of the area of practical application and into the realm of theory. Backgrounders and problem-solution papers must include some type of success stories to keep readers engaged. Additionally, interactive designs are increasingly popular in white papers. They allow readers to filter tables and charts to narrow down the information they want, making it easier for them to comprehend the information at a high level and traverse the sales funnel.
Videos
Videos are an excellent way to connect with your audience. They are also an excellent tool for marketing in a lively and interactive manner. They're great to capture the attention of your customers, as well as communicating complex concepts with ease.
Tutorials, instructional videos, and demonstrations are some of the most popular video types. These videos are created to help your customers learn about your products and services, while also enhancing the loyalty of your customers.
These videos can be used to highlight the expertise of your company and can be used as an article on your blog, or as part an sales presentation. They can be a great method of connecting with your audience, especially when they relate to current events or trends.
You can leverage testimonials to build trust in your brand and inspire new customers. You can ask your existing customers to record their experience with your brand or jump on Reddit and organize an AMA (Ask Me Anything) session. You can create screen-share videos and how-to videos that are titled according to specific pain points. For instance, if you have an e-commerce solution that assists small to medium businesses manage their online store, title your video "How to Create a Shopify Store". This will aid in ranking it on search engines.
Testimonials
Testimonials are a different type of social proof that can help people believe in the credibility of a brand. They can be utilized in text or video format, and they're an excellent way to boost sales and boost a company's image online.
Testimonial content is effective because it focuses attention on the requirements of the customer and how a company's product or service solved their issues. It also helps establish credibility for the business since it shows that other people have already tried the product and found it useful.
If you decide to use testimonials, be sure you include the name, title and company as this will help to increase their credibility. Make the testimonials as personalized as possible by including a face. This can help create a bond between the customer and the brand.
You can include testimonials to other pages on your website. Some businesses have a separate page dedicated to testimonials, but you are able to also add them to other pages. For example when a testimonial is about the product in question you can show it on the relevant product or checkout page. This will stop the testimonials section from being visited less than other pages, but still providing the same social evidence.
Interactive Landing Pages
Utilizing interactive elements on landing pages increases the engagement of visitors on average. This type of content can aid you in achieving your goal of converting visitors to leads. Instead of being a static page that has the standard sign-up form and other content, interactive pages can offer an experience that is enjoyable for your customers.
This interactive landing page for Mooala's dairy-free milk employs an engaging approach to keep the visitor engaged. marketing software online features an easy sign-up form with various options, which speed up the process of converting even more.
Another example of a landing page that is interactive is this one from TransferWise which is a money transfer service. The first screen provides real-life stories of success and social proof to reassure potential customers that the service is worth it, then allows them to fill out a simple form for more information on how the service functions.
For B2B marketers who sell high-end products landing pages are an opportunity to build an inventory of leads. You can offer a free ebook, webinar, a free trial, or any other content that will entice your customers into signing up in exchange for their contact details.
Headache Trackers
Content should inform consumers about the causes of headaches and the best way to treat them, in the initial phase of consideration. Infographics that offer information on headache causes or white papers that provide exclusive research on headache cures are examples. White papers usually require users to provide their email address as a condition of access. This helps to build trust and authority for the brand with potential customers. Headache trackers, apps that help users monitor things like their intake of food and stress levels, can also be beneficial content for the consideration phase, Minen says. But, users should be cautious about making conclusions based on information from the tracking, she says. It may not be an accurate reflection of triggers for headaches.